FRANCINE STEWART
Grenada
Summary
- Strategic group director with extensive leadership experience in hospitality and tourism. Expertise in budget management, media relations, and operational strategy development. Recognized for strong analytical skills, effective negotiation, and exceptional relationship management. Committed to high productivity and seamless project execution through effective team leadership and communication.
Overview
30
30
years of professional experience
Work History
Group Director of Sales
Waterloo Hotel Management Limited
Providenciales
07.2023 - Current
- Led and motivated sales and marketing team, enhancing skills through targeted guidance, training, and performance evaluations.
- Established relationships with key clients and industry partners to maximize revenue generation.
- Developed and executed hotel's sales and marketing plan, driving revenue growth and increasing brand recognition.
- Collaborated with revenue management team to optimize pricing strategies and profitability.
- Monitored market trends and customer feedback, identifying and implementing opportunities for enhancements.
- Oversaw creation of innovative marketing campaigns across digital, social media, and traditional channels.
- Managed hotel's online presence by monitoring guest reviews and optimizing search engine rankings.
- Prepared sales reports and presented findings to senior management, facilitating informed decision-making.
Director of Sales and Marketing
Silversands Grenada
02.2020 - 07.2023
- Led preparation of annual sales and marketing plans for strategic alignment with company goals.
- Developed strategic sales initiatives to enhance market presence and customer engagement.
- Managed sales division effectively to achieve overall operational objectives.
- Generated leads through strategic networking, cold calling, and targeted email campaigns.
- Reviewed and revised marketing plans to align with evolving market trends.
- Prepared and presented annual profit plans for executive approval.
- Oversaw internal teams and external consultants to maintain brand consistency across promotional materials.
- Utilized CRM systems to track interactions and optimize sales strategies.
Marketing Manager
Grenada Tourism Authority
08.2016 - 02.2020
- Develop and implement the Marketing Department's business plan
- Identified global target groups and niche markets through research and data analysis from internal and external sources
- Liaised with tourism partners to develop global product packages aligned with Authority's marketing approach
- Collaborated with marketing and sales personnel overseas to provide centralized marketing support to international offices
- Developed promotional strategies for Grenada
Resort Sales Manager
Sandals Grenada Resort & Spa
09.2013 - 07.2016
- Supervised Resort sales strategies to maximize revenue from diverse sources.
- Developed and maintained relationships with travel trade partners to enhance collaboration.
- Created opportunities for educating travel partners on Sandals Resorts International offerings.
- Grenada
Property Manager
Terra Caribbean
05.2009 - 08.2013
- Directed implementation of sales and marketing plans, maximizing rental income and achieving high occupancy for villa
- Liaise with landlord to present leases, permits, contracts, and other property agreements executed
- Maintain records of property management agreements
- Prepared engagement reports for General Manager and clients, ensuring clear communication of property management performance
- Analyzed project profitability, revenue, margins, bill rates, and utilization to inform property management decisions
- Grenada, Grenada
Public Relations and Marketing Consultant
CineRy
03.2006 - 04.2009
- Collaborated with Peter de Savary's International Marketing Team and Brighter PR Group on strategic initiatives
- Prepared and monitored press releases nationally, regionally and internationally
- Coordinated corporate events and press conferences, enhancing client visibility and engagement
- Co-ordinate press trips for clients on island
- Oversaw creation and distribution of advertising and marketing materials, promoting international clients on island
- Grenada
Product Development Manager and Airport Supervisor
Air Jamaica and Air Jamaica Vacations
Grenada
05.2001 - 03.2009
- Led product development initiatives for airline and vacation services.
- Negotiated and analyzed net static contract agreements for over 100 hotels to optimize partnership terms.
- Monitor accurate and competitive pricing to maximize product positioning
- Monitor market trends, promotions and newspaper advertisements in major U.S. gateway cities
- Ensure accurate pricing for hotel products is advertised in all distribution channels to maximize product positioning and sales
- Execute marketing strategies with advertising and revenue teams
- Supervised daily airport operations and ensured compliance with safety regulations.
- Coordinated flight schedules and managed gate assignments for optimal efficiency.
- Facilitated communication between ground staff, airlines, and airport management to ensure operational continuity.
- Monitored flight compliance with FAA rules, regulations and standards.
- Responded to emergent situations regarding flight operations or medical issues to assess concerns and coordinate safe transport of personnel and passengers.
Executive Internship - Loyalty and Alliance Marketing Department
Air Jamaica Ltd.
Miami, USA
02.2000 - 01.2001
- Evaluated marketing programs and provided actionable insights for airline loyalty programs
- Collaborated with programs manager on due diligence projects to assess program viability
- Corporate Headquarters Miami, FL
Assistant Manager
Mt. Helicon Great House
01.1996 - 12.1998
- Managed all food and beverage operations for daily restaurant activities and special events.
- Provided team leadership to all employees for efficient operation of the guest house and restaurant.
- Coordinated, planned, and managed all special events and government functions for the Great House.
- Worked closely with the Grenada Board of Tourism offering the 'Great House' as a historic attraction to the travel & media trade
- Grenada
Education
Bachelor of Science - Travel & Tourism Management
Florida International University
Miami, FL06.2001
Associate of Science - Hospitality Management
Aruba School of Hotel Management
Oranjestad, Aruba07.1995
High School Diploma -
St. Joseph's Convent High School
St. George's, Grenada12.1992
Skills
- Sales strategy
- Client relationship management
- Strategic planning
- Market segmentation
- Digital marketing
- Performance evaluation
- Vendor management
- Leadership and time management
Accomplishments
Boosted Annual Revenue: Increased annual revenue specifically for Ambergris Cay Private Islands through strategic sales campaigns and partnerships.
Personal Information
Title: Group Director of Sales and Marketing
Timeline
Group Director of Sales
Waterloo Hotel Management Limited
07.2023 - Current
Director of Sales and Marketing
Silversands Grenada
02.2020 - 07.2023
Marketing Manager
Grenada Tourism Authority
08.2016 - 02.2020
Resort Sales Manager
Sandals Grenada Resort & Spa
09.2013 - 07.2016
Property Manager
Terra Caribbean
05.2009 - 08.2013
Public Relations and Marketing Consultant
CineRy
03.2006 - 04.2009
Product Development Manager and Airport Supervisor
Air Jamaica and Air Jamaica Vacations
05.2001 - 03.2009
Executive Internship - Loyalty and Alliance Marketing Department
Air Jamaica Ltd.
02.2000 - 01.2001
Assistant Manager
Mt. Helicon Great House
01.1996 - 12.1998
Bachelor of Science - Travel & Tourism Management
Florida International University
Associate of Science - Hospitality Management
Aruba School of Hotel Management
High School Diploma -
St. Joseph's Convent High School